Anita Davis
Mar 22, 2010

Wildlife Reserves appoints Icon for Bird Park, Zoo and Night Safari

SINGAPORE - Wildlife Reserves Singapore has appointed Icon International Communications as its public relations agency-of-record.

Wildlife Reserves appoints Icon for Bird Park, Zoo and Night Safari
Icon is charged with overseeing the communications business for Wildlife Reserves Singapore’s entities including the Jurong Bird Park, Night Safari and Singapore Zoo, and managing the launch of the river-themed park, River Safari, which is scheduled to open in 2012.

The independent agency is charged with promoting Wildlife Reserves’ attractions both locally and regionally, and highlighting the company’s mission to raise conservation awareness.

Icon, which has offices in Singapore and Sydney, works with clients including Acer, adidas, Boeing, Carlson Hotels Worldwide and Siemens.

Related Articles

Just Published

9 hours ago

Creative Minds: Roberto Buhain, unscripted

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.

11 hours ago

The impact of social media on brand boycotts in Asia

A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.

11 hours ago

YouTube partners with Shopee to launch shopping feature

The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.

11 hours ago

McDonald’s China’s CGO on 'kidult' marketing and ...

McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.