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Clare Kane
Aug 16, 2019

Why the China t-shirt controversy is the cultural wakeup call luxury brands needed

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

Clockwise from main: Burberry's ad; Versace's T-shirts and a shot from Dolce & Gabbana's ad

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