Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 8, 2014
When Big Data meets Big Creativity, you get pure sex
Data and creativity are the Montagues and Capulets of advertising, writes Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather. They are seen as polar opposites, yet when they combine they create something profound, like 'Romeo and Juliet.'
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Dec 5, 2022
The dangerous dance between data and creativity
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Feb 19, 2025
Should brands compensate consumers for their data?
Just Published
The Information
3 hours ago
Campari Group launches global media review
Incumbent on the account is Group M.
4 hours ago
Campaign Spotlight Indonesia 2025: When technology, ...
The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.
5 hours ago
Spikes Asia Debrief set to unpack the new creative ...
Spikes Asia jury members will dig into key themes emerging from this year's shortlists on Wednesday afternoon. Register to join.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
13 hours ago
Mash names all-female executive team, shifts global ...
EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase of growth across APAC.