Anita Davis
May 4, 2009

Vizeum China wins Mango

SHANGHAI - Spanish apparel chain Mango has awarded Vizeum China its media planning and buying account in the mainland market following a pitch that included four agencies.

Vizeum China wins Mango
According to the Aegis-owned agency, Vizeum won the business after proposing a range of media initiatives, including the use of Bluetooth for an activation programme, and pitched on the basis of budget efficiency.

“Mango has a top reputation and has been increasingly successful in China,” said managing director of Vizeum China Robert Fuchs in a release. “We are very happy to be working with them to help grow their business even further.”
Source:
Campaign China

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