VeNA hires Yogesh Foflia to lead SEA sales

Based in Singapore, Foflia will work closely with VeNA COO James Zipeure, whom he reports to, and founder Adam Hobson on sales strategies and implementation.

He will initially focus on the Southeast Asia region, especially the largest growth markets including Malaysia, Singapore and Indonesia.

He will be working on a broad mix of local and global video-dominated brands that are at the forefront of digital video, according to the company.

Zipeure said Yogesh’s experience and achievements match the plans VeNA has in the region and the high growth rates that are predicted for online video.

“2012 was a test period for the online video market across the region,” he told Campaign Asia-Pacific. “In 2013, we are already seeing a shift of TV dollars to video, driven by new analytic and creative opportunities emerging across the region. Our expectation for Asia this coming year is that the market will grow by at least 50 per cent on 2012.”

Foflia was previously sales programme manager at technology and mobile advertising network InMobi, where he managed sales and client development across Southeast Asia.

He has also worked at Zenith Optimedia on sales strategies, business development and search and display advertising. He also spent three years with Google in India developing communications strategies and client relationships.