Singaporeans, Indians watch the most online video content

A recent report by Limelight Networks shone a light on online video and TV habits of consumers around the globe. Here are some key graphics and findings:

People who watch online video spend an average of six hours, 48 minutes per week watching various types of content, and the average viewing time is has grown 59% since 2016.

On average, Singaporeans and Indians watch the most online video content in Asia.

Movies are the most popular category of online video content, followed by TV shows, news, sports, professionally produced video content on social media sites, user-generated content, and online gaming videos.

We know that live-streamed sporting events are delayed by about 30 seconds from the broadcast feed, many repondents said that they were more likely to watch streamed sporting content if wasn't delayed.

Unsurprisingly, Asia records a higher use of smartphones over computers for consumption of video content. Japan is an exception where smartphone and computer users are nearly neck and neck.

Where repondents were asked how many SVOD services they subscribed to, India came up top in Asia with an average of 1.6 services per person. Singapore, on the other hand, preferred fewer SVOD services. 

Apparently, Singporeans are also price-conscious when it comes to SVOD services, as 55% said that price was a primary motivator for cancelling their subscription. Japanese audiences, meanwhile, are less engaged with content on streaming services.