Update: Singapore MCCY splits creative duties between Ogilvy & Mather and DDB

Singapore’s Ministry of Culture, Community and Youth (MCCY) has picked Ogilvy & Mather Singapore and DDB to deliver creative campaigns in 2017.

The campaigns were won following a competitive pitch.

O&M will spearhead publicity efforts to invite Singaporeans to share their views on their ideal visitor experience for a memorial that seeks to honor the values of Singapore’s founding leaders. The agency will also work on a campaign to reach out to Singaporean youth.

“Having worked with O&M since 2013 on SG50 publicity initiatives, we are confident in the agency’s understanding of our objectives, and their ability to deliver campaigns that will resonate with Singaporeans,” said Tangie Kay, deputy director, marcomms, resilience division, MCCY.

DDB meanwhile will develop campaigns to showcase Singapore as a more cohesive and caring society, and invite Singaporeans to initiate ground-up community-building efforts.

Havas Media and Maxus Communications will manage media duties. 

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