MARCH LEAGUE: O&M topples BBDO, OMD extends its lead

The Business Performance Leagues are compiled on a monthly basis by Campaign Asia-Pacific magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

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MARCH LEAGUE: O&M topples BBDO, OMD extends its lead

Creative Performance League March
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	Ogilvy & Mather	Seiko, China; IBM, Hong Kong	81.52	3.30	78.2
2	DDB	Founder Computer, China; Nippon Paint, Malaysia	31.00	0.39	52.00
3	Grey Group	Sony Bravia, Shanghai; Mankind Pharma, Delhi	30.50	-	45.1
4	Publicis	AMFI, India; East Soft, Korea	23.45	-	45.00
5	BBDO	TaiShing Bank, Taiwan	7.50	-	44.4
6	TBWA	Bridge Alliance, Singapore; Nu Skin Thailand	33.88	4.86	30.6
7	Leo Burnett	Victorian Arts Centre, Indonesia	5.37	-	27.2
8	M&C Saatchi	Tourism Malaysia, Malaysia; Bajaj Allianz Life, India	12.78	-	25.4
9	Y&R	SAI BABA, India; Tottori Prefecture, Japan	11.15	-	18.5
10	McCann Worldgroup	Walt Disney Studios Motion Pictures, HK	8.14	0.50	12.5

Media Performance League March
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	OMD	Tony's Tyres, New Zealand; Base Corp, India	111.03	-	265.4
2	Carat	Dumex, Thailand; PGA Tour, Indonesia	87.58	1.02	145.3
3	ZenithOptimedia	MSD, Hong Kong; Vittel (Mobile Phones), Indonesia	51.17	24.00	130.8
4	Vizeum	TTK Prestige, India; Focus Point, Malaysia	23.90	-	113.0
5	Mindshare	Fatima Fertilizers, Pakistan; Dhathri Group, India	30.00	-	99.7
6	Starcom	CIGNA, Taiwan; Teleworld United (WIWO), India	63.24	3.00	62.2
7	PHD	Daikin, New Zealand; Hero, China	14.60	-	62.2
8	MEC	Love World, Taiwan; AMP, New Zealand	14.60	-	55.7
9	MPG	-	-	-	21.9
10	Maxus	Mate Best, China; Macquarie Radio, Australia	17.35	3.00	17.4

METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Campaign Asia-Pacific magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.

It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.

Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.

Source:

Campaign Asia