Advertising Marketing Media News The Work
Staff Reporters
Oct 27, 2020

Unilever, Mindshare and Goal tout 'world's smartest football pundit'

Football website Goal will deliver more than 500 pieces of content based on real-time win probabilities provided by Stats Perform's Opta technology in a campaign for Clear for Men shampoo in Indonesia.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Unilever announces result of global media review with six rivals sharing duties
Oct 1, 2024
Will Green

Unilever announces result of global media review ...

Unilever launches global media review
The Information
Jan 21, 2024
Shauna Lewis

Unilever launches global media review

Mindshare names global Unilever account lead
Feb 6, 2023
Shauna Lewis

Mindshare names global Unilever account lead

Inside the collapse of Indonesia’s most promising creative network
Apr 17, 2025
Aulia Masna

Inside the collapse of Indonesia’s most promising ...

Just Published

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
7 hours ago
Campaign India Team

Influencer content outperforms digital ads on ...

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?
17 hours ago
Ian Whittaker

As US slams door, can the rest of the world offer ...

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

ROI index charts rise of Moloco and Reddit alongside big tech
17 hours ago
Staff Reporters

ROI index charts rise of Moloco and Reddit ...

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

Telstra unveils cinematic silent films—as a reminder to silence your phones
18 hours ago
Ad Nut

Telstra unveils cinematic silent films—as a ...

Weird and whimsical, and a welcome break from the usual ‘put your phone away’ lecture, even if Ad Nut is not entirely sure what’s happening in this campaign.