Brandon Doerrer
Dec 10, 2023

Twitch recaps year with side-scroller and streamer competition

It’s also encouraging streamers to host their own end-of-year recap for their individual communities.

Twitch recaps year with side-scroller and streamer competition

As 2023 comes to a close and companies reflect on their year, Twitch is summing up its past 12 months with a side-scrolling video game and a streamer competition.

In the browser-based 2D platformer, straightforwardly called “The Twitch Recap Game,” players will be tasked with controlling a tiny dinosaur as it runs to the right of the screen and collects goat heads for points. Memes and references to Twitch’s 2023 play in the background.

The game will reference events such as TwitchCon, which was held in Las Vegas for the first time in October. However, It probably won’t touch on debacles such as the community outcry over restrictions on how streamers can monetize branded content or Kai Cenat’s giveaway turning into a riot in Union Square.

Twitch streamers will broadcast themselves playing the game as they compete for a spot on the global leaderboard of high scores. The recap event also comes with an emote that users can send in chat and a badge that the top 10% of most engaged users this year can attach to their usernames. Streamers can plaster clips of themselves playing the recap game on social media.

To celebrate the event, Twitch will show creative across social media, on display ads within streams and on stories, all of which was created in-house.

“We learned a lot from earlier editions of Twitch Recap and are excited to unveil a more extensive and personalized version this year. The design of this year’s campaign is quintessentially Twitch, it’s fun, it’s interactive and it centers the shared contribution of streamers and their communities,” said Rachel Delphin, CMO at Twitch, via email.

Streamers are encouraged to host their own recap broadcasts summing up the past year they had on the platform. Twitch will feature these streams between December 11-18.

 
Source:
PRWeek

Tags

Related Articles

Just Published

5 hours ago

Australian Podcast Awards 2024 crowns Podcast of ...

ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.

10 hours ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

10 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

10 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.