TVB.com announces new ad format for live streaming

This service is mainly targeting the audience who want to watch popualar TVB shows, but are not able to sit in front of a TV.

During the initial trial period in August and September, advertisers who are running TVCs on these channels would automatically see their ads running on TVB.com, and gain extra exposure to the younger internet audience without any extra cost.

TVB.com is considering inserting instream ads at the commercial break after evaluating the performance and market demand.

Jordan Lau, head of product management and development at TVB's marketing and sales division, said, "We would like to provide an alternative platform to our audience to enjoy our popular local production shows, and for advertisers with both large or small budgets, this 'live streaming' marketing platform could help them to ride on TVB primetime programmes to reach wider potential customers."

He added that for advertisers the online format offers more flexibility, especially those with a smaller advertising budget, and suits different marketing strategy needs.

For instance, advertisers could choose their desired advertising delivery quantity. If they want their ads to be seen by 1,000 people only, some advertisers may choose to use TVB.com as a testing platform for their various new ads to test the audience' reaction.

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