The TMS Way is the agency that supplied the technology Media to Mobile - a platform for marketers and media to create and provide mobile offers via TMS.
Frederick Saurat, co-founder and CEO, The TMS Way, explained, “the aim of TV5 Monde is to reach out to people wherever they are, whether by TV, mobile or social online space, instead of just waiting passively for them to watch programmes in the traditional way.”
“Advertisers on TV5Monde can also double their campaign exposure via mobile phones and Facebook,” he added.