Creative Performance League April |
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Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
1 | Ogilvy & Mather |
QingDao Beer, China; Gujarat Tourism, India | 49.3 | 14.7 | 135.4 |
2 | Leo Burnett |
MINDEF, Singapore; UOB, Singapore | 104.8 | 7.5 | 97.3 |
3 | Grey Group |
The Link, Hong Kong; Motilal Oswal, India | 5 | - | 66.4 |
4 | DDB | Ministry of Manpower, Singapore; ION Orchard, Singapore | 28.3 | - | 63.1 |
5 | Euro RSCG |
BRI UBB, Indonesia; Jaypee group, India |
17.2
|
- | 62.9 |
6 | McCann Worldgroup |
Guangdong Telecom - China Telecom/e-surfing, China; Merck CH, India | 17.5 | - | 59 |
7 | TBWA |
Standard Chartered Bank, China; PIA, Pakistan | 5.7 | 0.5 | 34.6 |
8 | Bates141 | Proton, Indonesia; Sina, China | 6 | 2.3 | 25.3 |
9 | JWT |
Emerald Lands India Pvt. Ltd., India; British Council, Pakistan | 5.1 | - | 23 |
10 | Y&R | Kingkeys Healthy Care, China; Cavin Kare, India | 7.5 | - | 20.9 |
11 | Lowe |
Indofood, Indonesia; Style TV, Vietnam | 17.3 | - | 20.2 |
12 | DraftFCB | Statistics New Zealand, New Zealand; Save the Children, New Zealand | 8 | - | 10.5 |
13 | BBDO | CMS Computer Institute, India; Pepsi Cola (Thailand) Trading - Sunbites, Thailand | 6 | 15.3 | 2.3 |
Media Performance League April |
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Rank | Agency | Wins | Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
1 | PHD | Hyatt Hotels, Japan; Central Credit Card, Thailand | 5.5 | - | 541.8 |
2 | Carat | Pfizer Corpoorate, China; IKEA, Taiwan | 46 | 14.5 | 330.1 |
3 | Zenith Optimedia |
Mitsubishi, India; Drinkwise, Australia | 39 | - | 118.4 |
4 | Maxus | UPI - GreenTea, China; NaturalBeauty, China | 9.6 | 1 | 70.2 |
5 | Starcom |
Metcash Group, Australia; Marina Bay Sands, Singapore | 65 | 1.7 | 93.3 |
6 | Dentsu Media |
ORION, Korea; Hitachi, Taiwan | 6.5 | 25.2 | 38 |
7 | UM |
Shenzhen Metro, China; Subaru, Korea | 4 | 5.9 | 28.8 |
8 | Vizeum | - | 12.6 | - | 22.8 |
9 | MediaCom | Hong Kong Broadband, Hong Kong; Centre of Enabled Living, Singapore | 7.9 | 3 | 19.9 |
10 | OMD | Hindustan Pencils, India; Cotton World, India | - | - | -1.5 |
11 | Initiative | - | 8.6 | -42 | -22.7 |
12 | Mindshare | Mucosolvan, China; Air Asia Berhad, Malaysia | 99.5 | 514.3 | -414.8 |
METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Media magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.
Please email [email protected] for further details or to update billings.