Staff Reporters
Jun 16, 2010

Tsingtao win puts O&M clear of competition

The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.

Tsingtao win puts O&M clear of competition

 

Creative Performance League April
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 Ogilvy & 
Mather
QingDao Beer, China; Gujarat Tourism, India 49.3 14.7 135.4
2 Leo Burnett
MINDEF, Singapore; UOB, Singapore 104.8 7.5 97.3
3 Grey Group
The Link, Hong Kong; Motilal Oswal, India 5 - 66.4
4 DDB Ministry of Manpower, Singapore; ION Orchard, Singapore 28.3 - 63.1
5 Euro RSCG
BRI UBB, Indonesia; Jaypee group, India
17.2
- 62.9
6 McCann Worldgroup
Guangdong Telecom - China Telecom/e-surfing, China; Merck CH, India 17.5 - 59
7 TBWA
Standard Chartered Bank, China; PIA, Pakistan 5.7 0.5 34.6
8 Bates141 Proton, Indonesia; Sina, China 6 2.3 25.3
9 JWT
Emerald Lands India Pvt. Ltd., India; British Council, Pakistan 5.1 - 23
10 Y&R Kingkeys Healthy Care, China; Cavin Kare, India 7.5 - 20.9
11 Lowe
Indofood, Indonesia; Style TV, Vietnam 17.3 - 20.2
12 DraftFCB Statistics New Zealand, New Zealand; Save the Children, New Zealand 8 - 10.5
13 BBDO CMS Computer Institute, India; Pepsi Cola (Thailand) Trading - Sunbites, Thailand 6 15.3 2.3

 

Media Performance League April
Rank Agency Wins Billings
gained
(US$m)
Billings
lost
(US$m)
YTD
totals
(US$m)
1 PHD Hyatt Hotels, Japan; Central Credit Card, Thailand 5.5 - 541.8
2 Carat Pfizer Corpoorate, China; IKEA, Taiwan 46 14.5 330.1
3 Zenith Optimedia
Mitsubishi, India; Drinkwise, Australia 39 - 118.4
4 Maxus UPI - GreenTea, China; NaturalBeauty, China 9.6 1 70.2
5 Starcom
Metcash Group, Australia; Marina Bay Sands, Singapore 65 1.7 93.3
6 Dentsu Media
ORION, Korea; Hitachi, Taiwan 6.5 25.2 38
7 UM
Shenzhen Metro, China; Subaru, Korea 4 5.9 28.8
8 Vizeum - 12.6 - 22.8
9 MediaCom Hong Kong Broadband, Hong Kong; Centre of Enabled Living, Singapore 7.9 3 19.9
10 OMD Hindustan Pencils, India; Cotton World, India - - -1.5
11 Initiative - 8.6 -42 -22.7
12 Mindshare  Mucosolvan, China; Air Asia Berhad, Malaysia 99.5 514.3 -414.8



METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Media magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
 
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information.  The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues.  Retained business is not included.  
 
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan. 

Please email [email protected] for further details or to update billings.

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