tsingtao
TBWA and DDB await outcome of Tsingtao Beer pitch
SHANGHAI - Incumbent agencies TBWA and DDB are awaiting results of the creative pitch that Tsingtao beer (青岛啤酒) called in early April.
Semi-government owned Taiwan Beer calls creative pitch
TAIPEI - Taiwan Beer has called a creative pitch, for which pitch presentations took place yesterday.
TBWA scoops Tsingtao Beer's creative account from Ogilvy
SHANGHAI - Tsingtao Beer has appointed TBWA Greater China for its creative account after a five-way pitch in February, ousting incumbent Ogilvy in the process.
Landor Associates makes Shanghai heart of Greater China operations
SHANGHAI - Global branding consultancy Landor Associates has opened a Shanghai office, relocating its key leaders to the city it now refers to as its centre of growth gravity for the region.
The rise of the brand-savvy beer consumer
National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.
Tsingtao win puts O&M clear of competition
The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost.
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