Staff Reporters
Feb 22, 2019

Travel marketers betting big on digital advertising in 2019

TOP OF THE CHARTS: Sojern’s latest report shows marketers in all travel verticals are increasing digital spend, but have a range of business concerns.

Travel marketers betting big on digital advertising in 2019

Two-thirds of marketers working in the travel sector are looking to increase their digital advertising spend, regardless of geography or industry vertical, according to Sojern.

The specialist travel digital marketing recently firm released its 2019 Report on Travel Advertising, which surveyed more than 600 travel marketers around the world. Among the many findings, top of mind for many marketers is personalisation, sending relevant content to prospective travellers in real-time.

“Personalization across multiple customer touch points has always been the goal for travel marketers. It’s not just a better brand experience, it’s the difference between winning or losing the booking,” said Kurt Weinsheimer, Sojern chief solutions officer.

Other major challenges include driving ROI from advertising spend, and effectively targeting consumers along their path to purchase. However, different regions flagged different top priorities — for Asia-Pacific, 55% of respondents said their main goal is driving direct bookings, whereas in North America it is keeping up with rapid technological and advertising industry changes.

The report also looks into campaign measurement issues, use of digital channels and many other aspects.

 
 
 
 
 

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Indonesia bans iPhone 16 sales over lack of local ...

Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.

1 day ago

Is Publicis’ dismissal of staff for return-to-office...

Adland weighs in on where the flexible working debate is heading.

1 day ago

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka

Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.

1 day ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.