travel
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Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.
Expedia appeals to travellers' emotional side in new Japan campaign
As part of the new strategy pivot, Expedia promotes unique journeys that deviate from traditional trips, inspiring travellers to break free from the monotony of traditional travel.
As travel booms, here's how agencies can take flight by harnessing data
After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.
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Singapore unveils the extraordinary in the ordinary with 'Made in Singapore' campaign
This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.
Airbnb’s latest global campaign touts its strengths over regular hotels
‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.
From London to Paris: Where are all the Chinese tourists this summer?
Although Chinese arrivals to Europe have not recovered to pre-pandemic levels, those who are traveling are splurging more and venturing off the beaten path.
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