Trading places in Greater China: Yang, Cullen, Li, Kwan, Yim and more

MSL China has appointed a new head of digital marketing Ringo Yang (杨仲文, pictured). He will be based in Shanghai but responsible for nationwide business development in data-based marketing and creative communications solutions. Before joining MSL, Yang worked for several well-known digital agencies: Possible, Havas Worldwide Digital, Agenda and OgilvyOne.

Daniel Cullen has left Publicis Hong Kong and speaking to Shanghai recruiters for new career options. He was its general manager since October 2014. Prior to that, Cullen was a business director at Ogilvy & Mather Hong Kong for three and a half years, running the Shangri-La and Standard Chartered global accounts.

Meanwhile, Publicis China has hired Yuhong Li (李玉红) as the head of integrated strategy and new business director, reporting directly to Greater China CEO David Gompel. Li is tasked with "devising unbound communication solutions" that will help clients to lead change in the market.

Bill Chan, as the commercial director for Publicitas is now overseeing the media sales company's business in China and building up its digital capabilities. Chan brings to Publicitas one year of experience as digital business director at Havas Media Group in Hong Kong, serving accounts including Hermes, Hugo Boss, Net-A-Porter, Sotheby's, Estee Lauder and EA Games.

After a decade at Leo Burnett's Hong Kong and Shanghai offices, Matthew Kwan (关启耀) has co-founded his own marketing and advertising agency called DAMH Group with Alvin Yim (严立池), who was his colleague at Leo Burnett Guangzhou. The new agency has been running for only seven months.

MediaCom China has announced the appointment of Peter Petermann as its chief strategy officer, effective 14 April. Based in Beijing and reporting to CEO Rupert McPetrie, his industry experience spans 25 years, with stints at an array of agencies including Carat, Leo Burnett, Dentsu Amsterdam and Lowe/Lintas.