The Sample Store is the first online sampling platform in Singapore enabling users to request a variety of free health and beauty products which they must review in order to gain extra credits online. Described as a hugely progressive company, they have managed to create engaging advertising opportunities both through innovative ideas and a focused understanding of social media.
With over 70,000 members already signed up and with advertisers such as Watsons, Maybelline and L’Oreal having already run campaigns with them, the Sample Store looks to be taking Singapore’s female demographic by storm.
A Sample Store spokesperson says they are pleased to partner with Ad2One. “While we are currently transforming our services to become more social and introducing new social media strategies, this exclusive collaboration will definitely boost our client’s base on the social web.”
Ad2One’s remit for The Sample Store is to promote their diverse advertising solutions, from banner advertising and product reviews, through to targeted EDMs, advertorials and blogging networking opportunities.
Ad2One are a third party digital agency that focuses on brand sales and specialises in integrated activity. This bolsters their exclusive representations in the Singapore market with their other key brands, including Reuters, LinkedIn, Luxury Insider, Live journal, 7th Chamber, Unseen TV, Hotels.com and Hotelclub.
“We are very excited with the opportunity to work with The Sample Store. Through sampling, integration and social media there is a real opportunity for health and beauty brands in Singapore to reach users who are actively testing new products. As the brand continues to evolve we also hope to keep offering new innovative solutions,” says Eliot Connor, commercial director at Ad2One for Southeast Asia.
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