HONG KONG - UK-based digital sales agency Ad2One Group has announced an exclusive partnership with Businesstimes.com.hk, a Hong Kong-based business news portal in Traditional Chinese.
According to Ad2One, Businesstimes.com.hk has over 500,000 unique visitors and 4.5 million page views every month. It is the local offer of Ibtimes.com, a global business news network.
The two-year contract, effective immediately, entitles Ad2One’s Hong Kong office to be the sole advertising agent for the city as well as for other parts of the Asia-Pacific region.
Ad2One was launched in 2000 in London, and its Hong Kong office was launched last year.
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Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.
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The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse.
Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
