Benjamin Li
Sep 16, 2011

Skype picks Ad2One as display advertising sales representative in Hong Kong

HONG KONG - UK-based digital media sales agency Ad2One has signed an agreement to represent Skype for its display advertising sales in Hong Kong.

Ad2One becomes Skype's display advertising sales rep in HK
Ad2One becomes Skype's display advertising sales rep in HK

The Hong Kong partnership follows the same arrangement between the two companies in Singapore, New Zealand and Australia, all signed earlier this year.

"This agreement will see us form advertising partnerships with other brands who have an affinity with Skype customers," Aaric Lo, Ad2One's commercial director for Hong Kong, said.  "As the average Skype user is slightly older than the average internet user, is more educated and has a higher income, and travels frequently."

According to ComScore Worldwide,  the total unique visitors of Skype increased 41.1 per cent over the year to April 2011. That compares with growth of 34.5 per cent for Facebook, and 17,8 per cent for MSN.

According to PC Magazine's article on Skype on 15 September, Skype has introduced an update for its beta Mac app that brings the Facebook integration already available on Windows PCs. Skype 5.4 for Mac Beta basically brings Facebook functionality into Skype.

Marriott Hotel Group has signed up as Skype's first advertiser since the new partnership.

Ad2One is also the display advertising sales rep for Linkedin, Reuters, covermagazine.hk, Businesstimes.com.hk and businessinsider.com.

Reported in July, Dentsu has signed a deal making it Skype Technologies' exclusive display advertising partner in Japan.

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

40 Under 40 2024: Julie Wu, DeVries Global

Wu’s innovation in healthcare communications has propelled the agency to new business heights. Equally notable is how she fosters an inclusive workplace for all.

10 hours ago

Why Chinese brands are aggressively expanding in ...

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.

11 hours ago

Bestore's regulatory clearance fails to quell ...

The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.

12 hours ago

APAC media spotlight: UM retains Australian ...

But overall media new-business activity drops by a third.