The appointment follows a competitive pitch early-August. The agency will develop strategic communications campaigns for both The Organic Baker and Uppercrust brands, as well as future F&B ventures planned by the company.
“We have ambitious expansion plans over the next few years and needed an agency that not only understands our current communications requirements, but also has the breadth of experience and bandwidth to join us on that journey,” Grace Chia, owner at The Organic Baker, said.
“Ate impressed us with their knowledge of the F&B media in Singapore as well as their passion, enthusiasm and deep roots in the F&B industry,” Chia added.
The Organic Baker is a bakery offering wholesome, organic baked goods to F&B businesses in Singapore, specialising in sourdough bread. It is also the parent company for Upper Crust, which offers diners a range of healthy, balanced meals.
“We’re delighted to be working with The Organic Baker,” Daniel White, business development director at Ate Integrated Communications, said. “The company has already achieved success with their Upper Crust outlets, and we’re looking forward to helping them launch exciting new ventures in the future.”
