Brotzeit appoints PR AOR in Singapore

The integrated communications agency is tasked strengthening the company’s position as a leading franchise opportunity to investors across Asia. The appointment came after a competitive pitch, but details of the process and the budget were not disclosed.

“Ate Integrated Communications has a strong track record conceptualising and running business-focused PR campaigns for F&B brands across Asia,” said Sean Flynn, CEO of Brotzeit. “We are impressed with their results-driven approach to PR.”

Brotzeit is a homegrown brand, conceived in Singapore in 2006, offering German beers and Bavarian cuisine in a chic and contemporary setting. It currently operates in Singapore, Malaysia, Vietnam and Hong Kong, and has signed development deals in Shanghai, Beijing, Taiwan, Indonesia and the Philippines.

Daniel White, business development director at Ate Integrated Communications, meanwhile added, “We look forward to helping them continue their expansion across the region, and to a long and successful collaboration together.”