The Entertainer hands PR duties to Ate

The six-month appointment comes after a competitive pitch process last month. Ate will be responsible for the launch of The Entertainer and the public relations work.

The book will be launched in Singapore in mid-December.

“The Entertainer has been hugely successful in the Middle East and beyond, and we see Asia and Singapore as the next logical step in our growth,” Liz Riemersma, marketing director at the Entertainer, said.

The Entertainer includes a portfolio of 21 books across 14 destinations in 11 countries. The books contains coupons for restaurants, spas, leisure attractions and hotel accommodations from more than 160 partners.

“The biggest challenge will be to emphasise the differences between this type of incentive programme and others on the market in terms of quality and value for money,” said Daniel White, business development director at Ate Integrated Communications. “The Entertainer will offer people living and working in Singapore unprecedented value and is poised to lead the incentive voucher market here.”