Staff Reporters
Aug 27, 2014

Thailand treat: Unilever mashes up Wall's and Lipton

THAILAND - Unilever is combining its Wall's ice cream brand with its Lipton iced tea to create Wall's Lipton Crush: a dual-branded frozen novelty set to launch in Thailand in a packaging design by Bluemarlin.

Thailand treat: Unilever mashes up Wall's and Lipton

Client: Unilever

Agency: Bluemarlin Singapore

Market: Thailand

Scope: Packaging design

Press release quotes: “Bluemarlin has created a pack design that successfully reflects the brand’s bright personality and provides a platform for extending the range in the future," said Aparna Sundaresh, brand director at Unilever.

Tim Arrowsmith, director of Bluemarlin Singapore: “To collaborate with two super brands like Walls and Lipton on a summer innovation like Wall’s Lipton Crush is just the beginning of more interesting and diverse brand collaborations we’ll sure to be seeing in the future.”

Comments: Anyone in Thailand want to send us some?

 
Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Dentsu APAC CEO Rob Gilby steps down

Gilby exits Dentsu APAC after just over two years in the role, marking the latest in a series of senior leadership reshuffles at the Group.

2 days ago

Mondelez partners with Accenture and Publicis to ...

The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.

2 days ago

Disney banks on storytelling to keep content magic ...

Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.