According to the company, the account covers South Korea as well as Southeast Asian markets Indonesia, Malaysia, Singapore, Thailand, and the Philippines, as well as the Polynesian Islands and Guam.
Haagen-Dazs, a division of General Mills, has tasked TBWA with launching a campaign within the upcoming months as well as overseeing its website.
The win extends TBWA’s regional relationship with Haagen-Dazs. In June, the ice cream brand awarded TBWA Hakuhodo with its Japan business following a competitive pitch.
In the market, TBWA Hakuhodo was charged with handling Haagen-Dazs’ creative and media-buying duties.
Haagen-Dazs, a division of General Mills, has tasked TBWA with launching a campaign within the upcoming months as well as overseeing its website.
The win extends TBWA’s regional relationship with Haagen-Dazs. In June, the ice cream brand awarded TBWA Hakuhodo with its Japan business following a competitive pitch.
In the market, TBWA Hakuhodo was charged with handling Haagen-Dazs’ creative and media-buying duties.
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