Having recently announced a bold expansion plan into the Southeast Asian region, T-Systems has chosen to establish its presence at Changi due to the high number of business decision makers travelling within the airport and the target region.
“Eye has made stand-out site recommendations based on the countries that we wish to target and Changi Airport is a logical location to address key business decision makers. Utilising Formula 1-related creative, we see out-of-home as an excellent medium to create impact,” said Alexis Lynn Oh, senior communications manager of T-Systems Singapore.
T-Systems’ campaign coincides with the Infocomm Media Business Exchange trade event, Asia’s largest for the telecommunications and technology sector, which will be held in Singapore from 15 to 19 June.
“Eye has made stand-out site recommendations based on the countries that we wish to target and Changi Airport is a logical location to address key business decision makers. Utilising Formula 1-related creative, we see out-of-home as an excellent medium to create impact,” said Alexis Lynn Oh, senior communications manager of T-Systems Singapore.
T-Systems’ campaign coincides with the Infocomm Media Business Exchange trade event, Asia’s largest for the telecommunications and technology sector, which will be held in Singapore from 15 to 19 June.
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