The invited agencies are believed to include Ogilvy & Mather and TBWA.
According to sources, the brand is seeking to step up its marketing activity in Asia.
Judy Lee from Del Monte Pacific’s marketing division declined to comment.
S&W was acquired by Del Monte in the US in 2001, and Del Monte Pacific now owns the S&W trademark globally except for the Americas, Australia and New Zealand. The S&W brand originated in the US in 1896 and is known for its premium canned fruit and vegetable products.
According to sources, the brand is seeking to step up its marketing activity in Asia.
Judy Lee from Del Monte Pacific’s marketing division declined to comment.
S&W was acquired by Del Monte in the US in 2001, and Del Monte Pacific now owns the S&W trademark globally except for the Americas, Australia and New Zealand. The S&W brand originated in the US in 1896 and is known for its premium canned fruit and vegetable products.
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