food
How Oatly penetrated the Chinese plant-based market
Oatly's Greater China president David Zhang opens up about how the brand expanded into the Chinese market and pioneered a new plant-based category, all within a span of just five years.
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Calls grow in Australia for restrictions on junk-food advertising
As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.
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Why plant-based proteins shouldn’t be marketed as ‘alternative’
Flying Fish Lab's Mario Braz de Matos has a few suggestions on how to make the plant-based protein industry more exciting for various demographics.
Cathay Pacific romances travellers with food in new global campaign
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
Delicious by design: Crafting foodie brands that pop!
The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
Fashionably ate: Why luxury fashion brands are entering F&B
Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?
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