Steve Dormon rejoins Lowe on Unilever business

Dormon was last with Lowe in London from 2001 to 2006 as global account director where he oversaw Unilever's 'Dirt is good' brand idea for its laundry detergent brands.

He brings with him over 20 years experience, most recently with consultancy Brand Think Tank, London, where he was global planning director and partner managing brands such as Sunsilk, Coca-Cola and Johnson & Johnson. Dormon has also worked with British Airways, HP and Intel during his stint with Publicis.

He will be based in Singapore and will work with his teams within Lowe’s global ‘Idea Communities’ structure.

Rupen Desai, regional president for Lowe Asia-Pacific, said that Dormon has always been a "thoroughbred Lowe leader".

"It's like welcoming someone home," he added.