Staff Reporters
Mar 12, 2024

Spikes Asia 2024 winners announced

See the full list of 2024 Spikes Asia awardees, including the just-announced Grand Prix and special awards winners.

Dentsu wins Asia-Pacific Network of the Year at Spikes Asia 2024
Dentsu wins Asia-Pacific Network of the Year at Spikes Asia 2024
 
Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district. 

Australia saw the highest number of Grand Prix wins at eight, including five Grand Prix collected for ‘FitChix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. In its inaugural year, the Gaming Spikes Grand Prix was awarded to the Philippines for ‘Unbranded Menu’, for McDonald’s, entered by Leo Burnett, Manila.
 
In the special awards (see full list below), Dentsu was crowned Network of the Year, with Mindshare taking the equivalent award for media agencies. The Agency of the Year is Dentsu, Japan and Special in Sydney wins Independent Agency of the Year.
 

SPECIAL AWARDS

Network of the Year 
 
1. Dentsu
2. VML
3. Accenture Song
 
Media Network of the Year
 
1. Mindshare
2. Wavemaker
3. Starcom
 
Independent Agency of the Year
 
1. Special, Sydney, Australia
2. Choojai And Friends, Bangkok, Thailand
3. Special, Auckland, New Zealand
 
Agency of the Year 
 
1. Dentsu Inc, Tokyo, JAPAN
2. VML, Melbourne, Australia
3. The Monkeys, part of Accenture Song, Sydney, Australia
 
Strategy & Effectiveness Agency 
 
1. The Monkeys/Accenture Song, Sydney
2. Special, Auckland, New Zealand
3. Colenso BBDO, Auckland, New Zealand
 
Spikes Palm
 
1. Exit Films, Australia
2. Revolver, Australia
3. Spoon, Japan
 

SPIKES WINNERS

Brand Experience and Activation
Title Brand Product Entrant / Idea Creation Location Prize 
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Grand Prix 
AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE. AIZOME TEXTILES SERVICEPLAN, Munich GERMANY Gold Spike
FRYING PAN CHALLENGE AJINOMOTO “GYOZA” AJINOMOTO “GYOZA” HONDA OFFICE, Tokyo / I&CO, Tokyo JAPAN Gold Spike
TRY GALAXY FOLD EXPERIENCE SAMSUNG ELECTRONICS SAMSUNG MOBILE CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai SOUTH KOREA / UNITED ARAB EMIRATES Gold Spike
SHIFT 20 INITIATIVE SHIFT 20 INITIATIVE VISIBILITY IN ADVERTISING SPECIAL, Sydney / DYLAN ALCOTT FOUNDATION, Melbourne AUSTRALIA Gold Spike
ALL YOU NEED IS A RUG SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS HOME APPLIANCES CHEIL WORLDWIDE, Seoul SOUTH KOREA Silver Spike
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Silver Spike
MY JAPAN RAILWAY JR GROUP JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN DENTSU INC, Tokyo JAPAN Silver Spike
SHIFT 20 INITIATIVE SHIFT 20 INITIATIVE VISIBILITY IN ADVERTISING SPECIAL, Sydney / DYLAN ALCOTT FOUNDATION, Melbourne AUSTRALIA Silver Spike
CLIMATE DOCTOR'S CERTIFICATE SCHOOL STRIKES 4 CLIMATE CLIMATE DOCTOR'S CERTIFICATE CHEP NETWORK, Melbourne AUSTRALIA Silver Spike
HEINEKEN H*AI HEINEKEN HEINEKEN BEER PUBLICIS SHANGHAI / BBH, Shanghai MAINLAND CHINA Silver Spike
THE GREENPRINT VOLKSWAGEN EKOMBI DDB NEW ZEALAND, Auckland NEW ZEALAND Silver Spike
TRY GALAXY FOLD EXPERIENCE SAMSUNG ELECTRONICS SAMSUNG MOBILE CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai SOUTH KOREA / UNITED ARAB EMIRATES Silver Spike
FAX-4-KIWIBURGER MCDONALD'S KIWIBURGER DDB NEW ZEALAND, Auckland NEW ZEALAND Silver Spike
DIRTY DISPLAYS ARMOR ALL ARMOR ALL HAVAS MALAYSIA, PETALING JAYA MALAYSIA Silver Spike
HEROES’ BELATED GRADUATION BINGGRAE BINGGRAE DMINUSONE, Seoul SOUTH KOREA Silver Spike
WORDS OF PRIDE DISNEY STAR MEDIA/ENTERTAINMENT DDB MUDRA, Mumbai INDIA Silver Spike
RIDE THE ARCHES MCDONALD'S MCDONALD'S LEO BURNETT, Manila PHILIPPINES Bronze Spike
EAT WHAT YOU WATCH VIU VIU DDB, Singapore SINGAPORE Bronze Spike
MILK MANGA SEKI MILK MILK VML OGILVY JAPAN, Tokyo JAPAN Bronze Spike
TOTAL SPORTS AND FITNESS HOTEL TOTAL SPORTS & FITNESS SPORTS RETAIL BBDO INDIA, Mumbai INDIA Bronze Spike
RIP CURL VIRTUAL PRO RIP CURL RIP CURL VML, Sydney AUSTRALIA Bronze Spike
PERFECT DAYS PERFECT DAYS PERFECT DAYS MOUNT, Tokyo / DENTSU INC, Tokyo JAPAN Bronze Spike
HELLO CHRISTMAS TELSTRA TELECOMMUNICATIONS THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Bronze Spike
THE EVERYTHING BOOK VEDANTU THE EVERYTHING BOOK DENTSU CREATIVE, Gurgaon INDIA Bronze Spike
AUTOTRANSLATE MYCAR TYRE AND AUTO UTILITY TBWA\SYDNEY, Sydney AUSTRALIA Bronze Spike
IN HER BOOTS JOHNNIE WALKER JOHNNIE WALKER WHISKEY LEO BURNETT, Sydney AUSTRALIA Bronze Spike
2DEGREES: GOOD TINGS 2DEGREES THE FIRST PHONE PROGRAMME TBWA\NEW ZEALAND, Auckland NEW ZEALAND Bronze Spike
A MILLION LOGOS COLGATE COLGATE TOOTHPASTE OGILVY, Kuala Lumpur MALAYSIA Bronze Spike
THE EVERYTHING BOOK VEDANTU THE EVERYTHING BOOK DENTSU CREATIVE, Gurgaon INDIA Bronze Spike
OPEN ALL AGES SHANGHAI SCIENCE AND TECHNOLOGY ELDERLY SERVICE CENTER MORNING SHANGHAI PROJECT OGILVY, Shanghai MAINLAND CHINA Bronze Spike
SURAKSHA KA TEEKA MORTEIN PRODUCT DENTSU CREATIVE, Gurgaon INDIA Bronze Spike
PAPER ORGANS TAIWAN ORGAN SHARING REGISTRY & PATIENT AUTONOMY PROMOTION CENTER PAPER ORGANS LEO BURNETT, Taipei TAIWAN Bronze Spike
THROUGH THEIR EYES MAYBELLINE NEW YORK BEAUTY HERO, Prahran / McCANN, Melbourne AUSTRALIA Bronze Spike
ENGLAND BITTER VICTORIA BITTER BEER THE MONKEYS, PART OF ACCENTURE SONG, Melbourne AUSTRALIA Bronze Spike
 
Creative Commerce
Title Brand Product Entrant / Idea Creation Location Prize 
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Grand Prix 
BLOKEQUET YEASTIE BOYS FOR I AM HOPE FOUNDATION. YEASTIE BOYS BEER VML, Auckland NEW ZEALAND Gold Spike
EATQUAL COLOURS MCDONALD INDIA (WEST AND SOUTH) MCDONALDS - MCDELIVERY APPLICATION & WEBSITE DDB MUDRA, Mumbai INDIA Silver Spike
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Silver Spike
EAT WHAT YOU WATCH VIU VIU DDB, Singapore SINGAPORE Bronze Spike
 
Creative Effectiveness
Title Brand Product Entrant / Idea Creation Location Prize 
THE LAST PERFORMANCE PARTNERS LIFE LIFE INSURANCE SPECIAL, Auckland NEW ZEALAND Creative Effectiveness Grand Prix
SKINNY PHONE IT IN SKINNY SKINNY COLENSO BBDO, Auckland NEW ZEALAND Gold Spike
THE OFF SEASON TOURISM TASMANIA TOURISM BMF, Sydney AUSTRALIA Bronze Spike
SHAH RUKH KHAN-MY-AD CADBURY CELEBRATIONS CADBURY CELEBRATIONS OGILVY, Mumbai INDIA Bronze Spike
SEE EQUAL #SHARETHELOAD ARIEL DETERGENT BBDO INDIA, Mumbai INDIA Bronze Spike
 
Creative Strategy
Title Brand Product Entrant / Idea Creation Location Prize 
THE FIRST DIGITAL NATION THE GOVERNMENT OF TUVALU THE FIRST DIGITAL NATION THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Grand Prix 
SEE THE SIGNS OF 'SILENT SEPARATION' #SHARETHELOAD ARIEL DETERGENT BBDO INDIA, Mumbai INDIA Gold Spike
PROPILOT MOP NISSAN MOTOR CO., LTD. PROPILOT 2.0 TBWA\HAKUHODO INC., Tokyo JAPAN Gold Spike
UN-AUSTRALIA MEAT & LIVESTOCK AUSTRALIA LAMB THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Silver Spike
SHOP ALDI FIRST ALDI AUSTRALIA ALDI AUSTRALIA BMF, Sydney AUSTRALIA Silver Spike
SKINNY PHONE IT IN SKINNY SKINNY COLENSO BBDO, Auckland NEW ZEALAND Silver Spike
UNBRANDED MENU MCDONALD'S MCDONALD'S LEO BURNETT, Manila PHILIPPINES Silver Spike
MCDONALD'S COFFEE RETIREMENT MCCAFÉ HONG KONG MCCAFÉ COFFEE DDB, Hong Kong HONG KONG SAR Bronze Spike
THE GREAT OUTDOORS CANADIAN CLUB CANADIAN CLUB THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Bronze Spike
EATQUAL COLOURS MCDONALD INDIA (WEST AND SOUTH) MCDONALDS - MCDELIVERY APPLICATION & WEBSITE DDB MUDRA, Mumbai INDIA Bronze Spike
EXTRA LIME COMPANY CORONA LIME INDUSTRY AB INBEV, Shanghai / DAVID, Bogotá / TBWA\BOLT SHANGHAI MAINLAND CHINA / COLOMBIA Bronze Spike
SEE THE SIGNS OF 'SILENT SEPARATION' #SHARETHELOAD ARIEL DETERGENT BBDO INDIA, Mumbai INDIA Bronze Spike
PROPILOT MOP NISSAN MOTOR CO., LTD. PROPILOT 2.0 TBWA\HAKUHODO INC., Tokyo JAPAN Bronze Spike
I AM NOT KING BURGER KING KOREA HAMBURGER INNORED, Seoul SOUTH KOREA Bronze Spike
MATES MAKE IT MACCA'S MCDONALD'S RECRUITMENT AKCELO, Sydney AUSTRALIA Bronze Spike
 
Creative Data
Title Brand Product Entrant / Idea Creation Location Prize 
LAY'S SMART FARM LAY'S LAY'S LEO BURNETT, Mumbai INDIA Grand Prix 
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Gold Spike
CORRECT THE INTERNET TEAM HEROINE N/A DDB NEW ZEALAND, Auckland NEW ZEALAND Silver Spike
RIP CURL VIRTUAL PRO RIP CURL RIP CURL VML, Sydney AUSTRALIA Bronze Spike
DOMESTIC VIOLENCE DATA VISUALIZATION. NOW YOU SEE. KAZFEM (SCHITAETSYA PROJECT). NON-GOVERNMENT NON-FOR-PROFIT ORGANIZATION. SCHITAETSYA PROJECT, Almaty / FCB ARTGROUP, Almaty KAZAKHSTAN Bronze Spike
 
Design
Title Brand Product Entrant / Idea Creation Location Prize 
UNTANGLING THE POLITICS OF HAIR STIR MAGAZINE FCB INDIA, Gurugram INDIA Grand Prix 
WINNIE-THE-POOH DEFORESTED WHO GIVES A CRAP WHO GIVES A CRAP TOILET PAPER TBWA\MELBOURNE / ELEVEN, Melbourne AUSTRALIA Gold Spike
PAPER ORGANS TAIWAN ORGAN SHARING REGISTRY & PATIENT AUTONOMY PROMOTION CENTER PAPER ORGANS LEO BURNETT, Taipei TAIWAN Gold Spike
SHELLMET KOUSHI CHEMICAL INDUSTRY CO., LTD. SHELLMET TBWA\HAKUHODO INC., Tokyo JAPAN Gold Spike
MY JAPAN RAILWAY JR GROUP JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN DENTSU INC, Tokyo JAPAN Silver Spike
WHAT MAKES YOU BLEED? NATIONAL GALLERY OF VICTORIA ART EXHIBITION LEO BURNETT, Sydney AUSTRALIA Silver Spike
A MILLION LOGOS COLGATE COLGATE TOOTHPASTE OGILVY, Kuala Lumpur MALAYSIA Silver Spike
CORRECT THE INTERNET TEAM HEROINE CORRECT THE INTERNET DDB NEW ZEALAND, Auckland NEW ZEALAND Bronze Spike
BEAUTY BORN OF PEACE. HIMEJI CASTLE HIMEJI CASTLE DENTSU INC, Tokyo JAPAN Bronze Spike
#UNPLASTICINDIA THE TIMES OF INDIA THE TIMES OF A BETTER INDIA VML, Mumbai / WUNDERMAN THOMPSON, Mumbai  INDIA Bronze Spike
BLAK POWERHOUSE WE ARE WARRIORS BLAK POWERHOUSE R/GA, Sydney / WE ARE WARRIORS, Sydney AUSTRALIA Bronze Spike
AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE. AIZOME TEXTILES SERVICEPLAN, Munich GERMANY Bronze Spike
 
Digital Craft
Title Brand Product Entrant / Idea Creation Location Prize 
MY JAPAN RAILWAY JR GROUP JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN DENTSU INC, Tokyo JAPAN Grand Prix 
TRY GALAXY FOLD EXPERIENCE SAMSUNG ELECTRONICS SAMSUNG MOBILE CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai SOUTH KOREA / UNITED ARAB EMIRATES Silver Spike
PROJECT HUMANITY WITH ALS PROJECT HUMANITY DENTSU INC, Tokyo JAPAN Silver Spike
DOMESTIC VIOLENCE DATA VISUALIZATION. NOW YOU SEE. KAZFEM (SCHITAETSYA PROJECT). NON-GOVERNMENT NON-FOR-PROFIT ORGANIZATION. SCHITAETSYA PROJECT, Almaty / FCB ARTGROUP, Almaty KAZAKHSTAN Bronze Spike
PROJECT HUMANITY WITH ALS PROJECT HUMANITY DENTSU INC, Tokyo JAPAN Bronze Spike
 
Direct
Title Brand Product Entrant / Idea Creation Location Prize 
MY JAPAN RAILWAY JR GROUP JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN DENTSU INC, Tokyo JAPAN Grand Prix 
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Gold Spike
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Gold Spike
LAY'S SMART FARM LAY'S LAY'S LEO BURNETT, Mumbai INDIA Silver Spike
MILK MANGA SEKI MILK MILK VML OGILVY JAPAN, Tokyo JAPAN Silver Spike
HEAR MY LAST WISH TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center LEO BURNETT, Taipei TAIWAN Silver Spike
LETTERS TO NEIGHBOURS MANDARIN ORIENTAL, SINGAPORE MANDARIN ORIENTAL, SINGAPORE FORSMAN & BODENFORS, Singapore SINGAPORE Silver Spike
THE GREENPRINT VOLKSWAGEN EKOMBI DDB NEW ZEALAND, Auckland NEW ZEALAND Silver Spike
PAPER ORGANS TAIWAN ORGAN SHARING REGISTRY & PATIENT AUTONOMY PROMOTION CENTER PAPER ORGANS LEO BURNETT, Taipei TAIWAN Bronze Spike
THE PILL-BOARD CHILDFUND KOREA CHILDFUND KOREA DMINUSONE, Seoul SOUTH KOREA Bronze Spike
MILK MANGA SEKI MILK MILK VML OGILVY JAPAN, Tokyo JAPAN Bronze Spike
2DEGREES: GOOD TINGS 2DEGREES THE FIRST PHONE PROGRAMME TBWA\NEW ZEALAND, Auckland NEW ZEALAND Bronze Spike
TRY GALAXY FOLD EXPERIENCE SAMSUNG ELECTRONICS SAMSUNG MOBILE CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai SOUTH KOREA / UNITED ARAB EMIRATES Bronze Spike
RIP CURL VIRTUAL PRO RIP CURL RIP CURL VML, Sydney AUSTRALIA Bronze Spike
PARK O'CLOCK PLUGLINK PLUGLINK PLUGLINK, Seoul / IDEOT, Seoul SOUTH KOREA Bronze Spike
 
Entertainment
Title Brand Product Entrant / Idea Creation Location Prize 
PERFECT DAYS PERFECT DAYS PERFECT DAYS MOUNT, Tokyo / DENTSU INC, Tokyo JAPAN Grand Prix 
ANSWER ME TENCENT SUSTAINABLE SOCIAL VALUE ORGANIZATION TENCENT CSR BANANA BALLOON, Shenzhen MAINLAND CHINA Gold Spike
A TRAIN OF MEMORIES SOTETSU SOTETSU SIX INC., Tokyo / GOOD DESIGN COMPANY, Tokyo JAPAN Silver Spike
PLAY IT SAFE SYDNEY OPERA HOUSE SYDNEY OPERA HOUSE THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Silver Spike
BAGELS BY BENEE ASB BANKING THE MONKEYS, PART OF ACCENTURE SONG, Auckland NEW ZEALAND Silver Spike
I'M DYING INSIDE MODIBODI PERIOD UNDERWEAR HOWATSON+COMPANY, Sydney AUSTRALIA Bronze Spike
SCHOOLGIRL NEWSCASTERS EBM GIRLS' EDUCATION IMPACT BBDO, Dubai UNITED ARAB EMIRATES Bronze Spike
BAGELS BY BENEE ASB BANKING THE MONKEYS, PART OF ACCENTURE SONG, Auckland NEW ZEALAND Bronze Spike
ROZA X HUNGER CRYBABY SAUCE NETFLIX & ROZA NETFLIX & ROZA VML, Bangkok / WUNDERMAN THOMPSON, Bangkok THAILAND Bronze Spike
SECOND CHANCE CHAMPIONS TRANSPLANT AUSTRALIA TRANSPLANT AUSTRALIA DENTSU CREATIVE, Sydney AUSTRALIA Bronze Spike
 
Film Craft
Title Brand Product Entrant / Idea Creation Location Prize 
TELSTRA NRL/AFL TELSTRA TELSTRA THE EDITORS, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Grand Prix 
ANSWER ME TENCENT SUSTAINABLE SOCIAL VALUE ORGANIZATION TENCENT CSR BANANA BALLOON, Shenzhen MAINLAND CHINA Gold Spike
THIS IS FOOTY COUNTRY TELSTRA TELSTRA EXIT FILMS, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Gold Spike
1 SQUARE METER HORNBACH AG HORNBACH AG REVOLVER, Sydney / HEIMAT\TBWA, Berlin AUSTRALIA / GERMANY Gold Spike
PLAY IT SAFE SYDNEY OPERA HOUSE SYDNEY OPERA HOUSE 50TH ANNIVERSARY REVOLVER, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Gold Spike
FRIES BEAT MCDONALD'S MCFRY DENTSU INC, Tokyo JAPAN Gold Spike
THE MOVING CANVAS EXIDE EXIDE AUTOMOTIVE BATTERIES VML, Mumbai / WUNDERMAN THOMPSON, Mumbai  INDIA Gold Spike
1 SQUARE METER HORNBACH AG HORNBACH AG REVOLVER, Sydney / HEIMAT\TBWA, Berlin AUSTRALIA / GERMANY Silver Spike
"MOVE" HONDA MOTOR CO., LTD. GLOBAL CORPORATE ADVERTISEMENT DENTSU CREATIVE X INC., Tokyo / DENTSU INC, Tokyo JAPAN Silver Spike
UNDER MY SKIN THAI LIFE INSURANCE THAI LIFE INSURANCE OGILVY, Bangkok THAILAND Silver Spike
VEIL OF JAPAN HIDAKAWASHI CO., LTD. TOSATENGUJO PAPER HIDAKAWASHI, Kochi / DEPART./TOKYU AGENCY INC., Tokyo JAPAN Silver Spike
A TRAIN OF MEMORIES SOTETSU SOTETSU SIX INC., Tokyo / GOOD DESIGN COMPANY, Tokyo JAPAN Silver Spike
MICRO MIRACLE SAMSUNG ELECTRONICS SAMSUNG SEMICONDUCTOR CHEIL WORLDWIDE, Seoul / BMB, London SOUTH KOREA / UNITED KINGDOM Silver Spike
THE PUBLIC DIAGNOSIS THE BRAIN CANCER CENTRE THE BRAIN CANCER CENTRE FINCH, Sydney / THE ROYALS, Sydney AUSTRALIA Silver Spike
"MOVE" HONDA MOTOR CO., LTD. GLOBAL CORPORATE ADVERTISEMENT DENTSU CREATIVE X INC., Tokyo / DENTSU INC, Tokyo JAPAN Silver Spike
A TRAIN OF MEMORIES SOTETSU SOTETSU SIX INC., Tokyo / GOOD DESIGN COMPANY, Tokyo JAPAN Bronze Spike
PLAY IT SAFE SYDNEY OPERA HOUSE SYDNEY OPERA HOUSE 50TH ANNIVERSARY REVOLVER, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Bronze Spike
AUSTRALIA'S NATIONAL SPORT IS... TAB TAB FINCH, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Bronze Spike
A BIT PRECARIOUS MACPAC MACPAC THE SWEETSHOP, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Melbourne AUSTRALIA Bronze Spike
THERE'S NO ONE LIKE ME STRENGTH TO GIVE STEM CELL DONATION COLLIDER, Sydney / SUPERSOLID, Sydney AUSTRALIA Bronze Spike
EVERYBODY HAS A THING EBAY EBAY REVOLVER, Sydney / SPECIAL, Sydney AUSTRALIA Bronze Spike
FIRST GENERATION KRUNGSRI FIRST CHOICE CONSUMER SERVICES LEO BURNETT, Bangkok THAILAND Bronze Spike
WILD MOMENT TOYOTA TOYOTA SIX INC., Tokyo JAPAN Bronze Spike
WPL - TERA NAAM JIOCINEMA AND SPORTS18 INDIA’S FIRST WOMEN’S PREMIER LEAGUE 2023 GOOD MORNING FILMS, Mumbai / OGILVY, Mumbai INDIA Bronze Spike
EVERYBODY HAS A THING EBAY EBAY REVOLVER, Sydney / SPECIAL, Sydney AUSTRALIA Bronze Spike
"MOVE" HONDA MOTOR CO., LTD. GLOBAL CORPORATE ADVERTISEMENT DENTSU CREATIVE X INC., Tokyo / DENTSU INC, Tokyo JAPAN Bronze Spike
WILD MOMENT TOYOTA TOYOTA SIX INC., Tokyo JAPAN Bronze Spike
'PLAY IT SAFE' SYDNEY OPERA HOUSE SYDNEY OPERA HOUSE 50 ARC EDIT + ARC FILM, Sydney / THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Bronze Spike
DARKNESS FOLLOWS CHILD SAFETY ON! CHILD SAFETY ON! LIQUID STUDIOS, Auckland / FLUX, Auckland NEW ZEALAND Bronze Spike
SCUFFING SONG OTSUKA PHARMACEUTICAL CO., LTD. POCARI SWEAT RETURNABLE BOTTLE PROJECT SPOON, Tokyo / DENTSU INC, Tokyo JAPAN Bronze Spike
PLAY HAS NO LIMITS FEAT. KING GNU PLAYSTATION PLAYSTATION SIX INC., Tokyo JAPAN Bronze Spike
TALES FROM THE TRACK QUEENSLAND RAIL RAIL SAFETY VML, Brisbane AUSTRALIA Bronze Spike
A TRAIN OF MEMORIES SOTETSU SOTETSU SIX INC., Tokyo / GOOD DESIGN COMPANY, Tokyo JAPAN Bronze Spike
PLAY HAS NO LIMITS FEAT. KING GNU PLAYSTATION PLAYSTATION SIX INC., Tokyo JAPAN Bronze Spike
 
Gaming
Title Brand Product Entrant / Idea Creation Location Prize 
UNBRANDED MENU MCDONALD'S MCDONALD'S LEO BURNETT, Manila PHILIPPINES Grand Prix 
THE TAIWANESE WORLD OF WARCRAFT ACTIVISION BLIZZARD WORLD OF WARCRAFT DENTSU CREATIVE TAIWAN, Taipei TAIWAN Gold Spike
UNBRANDED MENU MCDONALD'S MCDONALD'S LEO BURNETT, Manila PHILIPPINES Silver Spike
UNBRANDED MENU MCDONALD'S MCDONALD'S LEO BURNETT, Manila PHILIPPINES Bronze Spike
THE TAIWANESE WORLD OF WARCRAFT ACTIVISION BLIZZARD WORLD OF WARCRAFT DENTSU CREATIVE TAIWAN, Taipei TAIWAN Bronze Spike
 
Healthcare
Title Brand Product Entrant / Idea Creation Location Prize 
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Grand Prix 
SUNSHINE QUEENSLAND HEALTH SUN SAFETY IN QUEENSLAND CHEP NETWORK, Brisbane AUSTRALIA Gold Spike
PAPER ORGANS TAIWAN ORGAN SHARING REGISTRY & PATIENT AUTONOMY PROMOTION CENTER PAPER ORGANS LEO BURNETT, Taipei TAIWAN Gold Spike
PROJECT HUMANITY WITH ALS PROJECT HUMANITY DENTSU INC, Tokyo JAPAN Silver Spike
2DEGREES: GOOD TINGS 2DEGREES THE FIRST PHONE PROGRAMME TBWA\NEW ZEALAND, Auckland NEW ZEALAND Silver Spike
HEAR MY LAST WISH TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center LEO BURNETT, Taipei TAIWAN Silver Spike
AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE. AIZOME TEXTILES SERVICEPLAN, Munich GERMANY Silver Spike
MILK MANGA SEKI MILK MILK VML OGILVY JAPAN, Tokyo JAPAN Bronze Spike
BAGELS BY BENEE ASB BANKING THE MONKEYS, PART OF ACCENTURE SONG, Auckland NEW ZEALAND Bronze Spike
THE SWEET TRUTH COLGATE COLGATE TOOTHPASTE BRAND DAVID COMMUNICATIONS, Mumbai INDIA Bronze Spike
YELLOW CANTEEN DULUX DULUX INNOCEAN INDONESIA, Jakarta INDONESIA Bronze Spike
KFC BONE TIE KFC THAILAND KFC VML, Bangkok / WUNDERMAN THOMPSON, Bangkok THAILAND Bronze Spike
 
Industry Craft
Title Brand Product Entrant / Idea Creation Location Prize 
MY JAPAN RAILWAY JR GROUP JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN DENTSU INC, Tokyo JAPAN Grand Prix 
BEAUTY BORN OF PEACE. HIMEJI CASTLE HIMEJI CASTLE DENTSU INC, Tokyo JAPAN Gold Spike
MEGH SANTOOR BROOKE BOND TEA OGILVY, Mumbai INDIA Silver Spike
BEAUTY BORN OF PEACE. HIMEJI CASTLE HIMEJI CASTLE DENTSU INC, Tokyo JAPAN Silver Spike
AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE. AIZOME TEXTILES SERVICEPLAN, Munich GERMANY Bronze Spike
SEAL ALARM THE TIMES OF INDIA THE TIMES OF A BETTER INDIA VML, Mumbai / WUNDERMAN THOMPSON, Mumbai  INDIA Bronze Spike
'TIL IT'S DONE FOOTBALL AUSTRALIA - THE MATILDAS  THE MATILDAS OGILVY AUSTRALIA, Melbourne AUSTRALIA Bronze Spike
 
Innovation
Title Brand Product Entrant / Idea Creation Location Prize 
SHELLMET KOUSHI CHEMICAL INDUSTRY CO., LTD. SHELLMET TBWA\HAKUHODO INC., Tokyo JAPAN Grand Prix 
AIZOME ULTRA™ – AN INNOVATIVE METHOD TO CREATE TEXTILES WITH LASTING HEALTH BENEFITS. AIZOME TEXTILE DYEING TECHNOLOGY SERVICEPLAN, Munich GERMANY Gold Spike
LAY'S SMART FARM LAY'S LAY'S LEO BURNETT, Mumbai INDIA Silver Spike
GUIDE PLAY JBL JBL BLKJ HAVAS, Singapore SINGAPORE Bronze Spike
 
Media
Title Brand Product Entrant / Idea Creation Location Prize
NEWSPAPER FOR "LETTUCE PRESERVATION" 「COOKDO®︎」 OYSTER SAUCE DENTSU INC, Tokyo JAPAN Grand Prix 
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Gold Spike
VI HUMAN NETWORK TESTING NETWORK VODAFONE IDEA LTD. VODAFONE IDEA TELECOM NETWORK OGILVY, Mumbai INDIA Gold Spike
CLIMATE DOCTOR'S CERTIFICATE SCHOOL STRIKES 4 CLIMATE CLIMATE DOCTOR'S CERTIFICATE CHEP NETWORK, Melbourne AUSTRALIA Silver Spike
SURVIVE THE DRIVE THE NEW ZEALAND POLICE ROAD SAFETY AWARENESS FCB NEW ZEALAND, Auckland NEW ZEALAND Silver Spike
MILK MANGA SEKI MILK MILK VML OGILVY JAPAN, Tokyo JAPAN Silver Spike
MOM'S BED MCDONALD'S MCDONALD'S LEO BURNETT, Seoul SOUTH KOREA Silver Spike
YELLOW CANTEEN DULUX DULUX INNOCEAN INDONESIA, Jakarta INDONESIA Silver Spike
GAMMA WAVE SOUND GAMMA WAVE SOUND GAMMA WAVE SOUND DROGA5 , PART OF ACCENTURE SONG, Tokyo JAPAN Bronze Spike
MAIL OLD MEDS MAIL OLD MEDS MAIL OLD MEDS INNOCEAN, Seoul SOUTH KOREA Bronze Spike
FIRST SPRING HOEGAARDEN HOEGAARDEN McCANN, Shanghai MAINLAND CHINA Bronze Spike
IKEA SKIP ADS THAT SAVE TIME IKEA IKEA LEO BURNETT, Mumbai INDIA Bronze Spike
RIP CURL VIRTUAL PRO RIP CURL RIP CURL VML, Sydney AUSTRALIA Bronze Spike
LUX CHANGE THE ANGLE LUX LUX VML, Singapore / WUNDERMAN THOMPSON, Singapore SINGAPORE Bronze Spike
WORDS OF PRIDE DISNEY STAR MEDIA/ENTERTAINMENT DDB MUDRA, Mumbai INDIA Bronze Spike
IKEA DESKTOP ADS IKEA IKEA LEO BURNETT, Mumbai INDIA Bronze Spike
 
Music
Title Brand Product Entrant / Idea Creation Location Prize 
MEGH SANTOOR BROOKE BOND TEA OGILVY, Mumbai INDIA Grand Prix 
BAGELS BY BENEE ASB BANKING THE MONKEYS, PART OF ACCENTURE SONG, Auckland NEW ZEALAND Gold Spike
PLAY IT SAFE SYDNEY OPERA HOUSE SYDNEY OPERA HOUSE THE MONKEYS, PART OF ACCENTURE SONG, Sydney AUSTRALIA Silver Spike
A TRAIN OF MEMORIES SOTETSU SOTETSU SIX INC., Tokyo / GOOD DESIGN COMPANY, Tokyo JAPAN Silver Spike
SOM-SANG WHAT! SANGSOM SANGSOM SOUR BANGKOK, Bangkok THAILAND Bronze Spike
ETA NEWJEANS NEWJEANS TBWA\KOREA, Seoul / DOLPHINERS FILMS, Seoul SOUTH KOREA Bronze Spike
 
Outdoor
Title Brand Product Entrant / Idea Creation Location Prize 
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Grand Prix 
SOCIAL UNDISTANCING CLOSEUP CLOSEUP TOOTHPASTE OGILVY, Singapore SINGAPORE Gold Spike
OPEN ALL AGES MUNICIPALITY OF SHANGHAI MORNING SHANGHAI PROJECT OGILVY, Shanghai MAINLAND CHINA Gold Spike
FITCHIX HONEST EGGS CO. HONEST EGGS CO. VML, Melbourne AUSTRALIA Gold Spike
MOM'S BED MCDONALD'S MCDONALD'S LEO BURNETT, Seoul SOUTH KOREA Silver Spike
MEGH SANTOOR BROOKE BOND TEA OGILVY, Mumbai INDIA Silver Spike
SOCIAL UNDISTANCING CLOSEUP CLOSEUP TOOTHPASTE OGILVY, Singapore SINGAPORE Silver Spike
DELIVEREASY LAWYERS DELIVEREASY DELIVEREASY COLENSO BBDO, Auckland NEW ZEALAND Bronze Spike
PARK O'CLOCK PLUGLINK PLUGLINK PLUGLINK, Seoul / IDEOT, Seoul SOUTH KOREA Bronze Spike
OPEN ALL AGES MUNICIPALITY OF SHANGHAI MORNING SHANGHAI PROJECT OGILVY, Shanghai MAINLAND CHINA Bronze Spike
DIRTY DISPLAYS ARMOR ALL ARMOR ALL HAVAS MALAYSIA, PETALING JAYA MALAYSIA Bronze Spike
50,000 KM² SNOW BILLBOARD HARBIN BEER HARBIN BEER PARTY A, Shanghai MAINLAND CHINA Bronze Spike
SOCIAL UNDISTANCING CLOSEUP CLOSEUP TOOTHPASTE OGILVY, Singapore SINGAPORE Bronze Spike
DIRTY DISPLAYS ARMOR ALL ARMOR ALL HAVAS MALAYSIA, PETALING JAYA MALAYSIA Bronze Spike
 
PR
Title Brand Product Entrant / Idea Creation Location Prize 
SHIFT 20 INITIATIVE SHIFT 20 INITIATIVE VISIBILITY IN ADVERTISING SPECIAL, Sydney / DYLAN ALCOTT FOUNDATION, Melbourne AUSTRALIA Gold Spike
POLLUTION PENCILS OTRIVIN OTRIVIN VML, Singapore / WUNDERMAN THOMPSON, Singapore SINGAPORE Gold Spike
CORRECT THE INTERNET TEAM HEROINE CORRECT THE INTERNET DDB NEW ZEALAND, Auckland NEW ZEALAND Gold Spike
CORRECT THE INTERNET TEAM HEROINE CORRECT THE INTERNET DDB NEW ZEALAND, Auckland NEW ZEALAND Silver Spike
LETTERS TO NEIGHBOURS MANDARIN ORIENTAL, SINGAPORE MANDARIN ORIENTAL, SINGAPORE FORSMAN & BODENFORS, Singapore SINGAPORE Silver Spike
BUICK NAIL CLIPPERS BUICK BUICK OGILVY, Shanghai MAINLAND CHINA Silver Spike
MCDONALD'S YES KIDS ZONE MCDONALD'S MCDONALD'S LEO BURNETT, Seoul SOUTH KOREA Silver Spike
SHELLMET KOUSHI CHEMICAL INDUSTRY CO., LTD. SHELLMET TBWA\HAKUHODO INC., Tokyo JAPAN Silver Spike
HELL AFTERLIFE PAY HELL PIZZA HELL PIZZA YARN, Auckland NEW ZEALAND Bronze Spike
ENGLAND BITTER VICTORIA BITTER BEER THE MONKEYS, PART OF ACCENTURE SONG, Melbourne AUSTRALIA Bronze Spike
GIFT OF THE GANGA LIFEBUOY LIFEBUOY SOAP LOWE LINTAS, Mumbai / MULLENLOWE SINGAPORE, Singapore INDIA / SINGAPORE Bronze Spike
THE UNAVAILABLE DROP THE TEPLO FOUNDATION THE ‘TEPLO’ CHARITY CLOTHING COLLECTION FUND SEED, Almaty KAZAKHSTAN Bronze Spike
RIGHT TO CARE RIGHT TO CARE RIGHT TO CARE CARD MULLENLOWE TREYNA, Makati City PHILIPPINES Bronze Spike
PĪKARI MAI PĪKARI MAI PĪKARI MAI COLENSO BBDO, Auckland NEW ZEALAND Bronze Spike
ROZA X HUNGER CRYBABY SAUCE NETFLIX & ROZA NETFLIX & ROZA VML, Bangkok / WUNDERMAN THOMPSON, Bangkok THAILAND Bronze Spike
A MILLION LOGOS COLGATE COLGATE TOOTHPASTE OGILVY, Kuala Lumpur MALAYSIA Bronze Spike
MILK MANGA SEKI MILK MILK VML OGILVY JAPAN, Tokyo JAPAN Bronze Spike
 
Print & Publishing
Title Brand Product Entrant / Idea Creation Location Prize 
SEAL ALARM THE TIMES OF INDIA THE TIMES OF A BETTER INDIA VML, Mumbai / WUNDERMAN THOMPSON, Mumbai  INDIA Grand Prix 
THE UNWRITTEN STORIES BIDYANONDO PUBLICATION PUBLICATION ASIATIC MARKETING COMMUNICATION LTD., Dhaka BANGLADESH Gold Spike
COMMA KITKAT KITKAT VML, Manila / WUNDERMAN THOMPSON, Makati PHILIPPINES Silver Spike Campaign
EM DASH KITKAT KITKAT VML, Manila / WUNDERMAN THOMPSON, Makati PHILIPPINES Silver Spike Campaign
ELLIPSIS KITKAT KITKAT VML, Manila / WUNDERMAN THOMPSON, Makati PHILIPPINES Silver Spike Campaign
THE SMALL ISSUE FRONT-PAGE WOMEN AND MEN PROGRESSIVE MOVEMENT FOUNDATION NON-PROFIT ORGANIZATION SPA-HAKUHODO, Bangkok THAILAND Bronze Spike
 
Radio & Audio Winners
Title Brand Product Entrant / Idea Creation Location Prize 
GUIDE PLAY JBL JBL BLKJ HAVAS, Singapore SINGAPORE Grand Prix 
HEAR MY LAST WISH TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center LEO BURNETT, Taipei TAIWAN Gold Spike
FRIES BEAT MCDONALD'S MCFRY DENTSU INC, Tokyo JAPAN Silver Spike
THE UNTRANSLATED AD MCDONALD’S TASTE OF JAPAN LEO BURNETT, Jakarta INDONESIA Bronze Spike
THE HORROROACH RENTOKIL RENTOKIL HOME SERVICE DENTSU CREATIVE, Jakarta INDONESIA Bronze Spike
 
Social & Influencer Winners 
Title Brand Product Entrant / Idea Creation Location Prize
CORRECT THE INTERNET TEAM HEROINE CORRECT THE INTERNET DDB NEW ZEALAND, Auckland NEW ZEALAND Grand Prix 
ENGLAND BITTER VICTORIA BITTER BEER THE MONKEYS, PART OF ACCENTURE SONG, Melbourne AUSTRALIA Gold Spike
FRYING PAN CHALLENGE AJINOMOTO “GYOZA” AJINOMOTO “GYOZA” HONDA OFFICE, Tokyo / I&CO, Tokyo JAPAN Gold Spike
I'M DYING INSIDE MODIBODI PERIOD UNDERWEAR HOWATSON+COMPANY, Sydney AUSTRALIA Silver Spike
DR. DICK PIC HEHEALTH HEHEALTH BLKJ HAVAS, Singapore SINGAPORE Silver Spike
CLIMATE DOCTOR'S CERTIFICATE SCHOOL STRIKES 4 CLIMATE CLIMATE DOCTOR'S CERTIFICATE CHEP NETWORK, Melbourne AUSTRALIA Silver Spike
SKINS FOR SKIN VASELINE VASELINE HEALING JELLY OGILVY, Singapore SINGAPORE Bronze Spike
ACL UNITED MEDIBANK MEDIBANK COLENSO BBDO, Auckland NEW ZEALAND Bronze Spike
WATER DRINKS GATORADE GATORADE NO SUGAR GATORADE NO SUGAR 180 AMSTERDAM, Amsterdam NETHERLANDS Bronze Spike
MOVEMBER ROMAN EMPIRE MOVEMBER NEW ZEALAND MOVEMBER DENTSU CREATIVE, Auckland NEW ZEALAND Bronze Spike
TRANSLATING JOY BMW CHINA BMW TBWA\BOLT SHANGHAI / TBWA\JUICE BEIJING MAINLAND CHINA Bronze Spike
 

 

Source:
Campaign Asia

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