Spectrum Worldwide launches Cycle Singapore 2009 with a new campaign

The campaign will run till February 2009 and aims to attract participants and spectators to the event.

As part of this campaign, BBDO has developed “an intensive three-month marketing plan” which includes creating a unique identity for Cycle Singapore,
translated across all marketing collaterals and through-the-line communications, PR and on-ground engagement. The media mix also includes press, online, outdoor and trade.

This event takes place on closed public roads and caters to all level of cyclist from professional to beginner.