sport
Jun 13, 2024
Why Cannes Lions is taking sport seriously
Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.
Mar 21, 2024
Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India.
The Information
Feb 4, 2024
Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
The brand teamed up with Kylie Kelce to premiere the spot.
Aug 20, 2023
Epic Bet365 film sees an average throw trigger curling mania
Never ordinary' shows any sport can feel as epic as the Premier League.
Jul 19, 2023
The Women’s World Cup: Will brands get equality in sport right?
Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.
Aug 12, 2022
Son Heung-Min chooses ‘boldness’ in Tiger Beer campaign
Publicis unveils Tiger’s second brand film following Son’s signing as brand ambassador.
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