Gabey Goh
May 19, 2016

Singapore’s BCA picks Addiction Advertising

SINGAPORE - The Building and Construction Authority (BCA) has appointed Addiction Advertising as its integrated marketing communications agency for its Project BUILD Competition 2016 publicity campaign.

Singapore’s BCA picks Addiction Advertising

The agency is tasked with creating the concept and providing creative counsel.

BCA is a statutory board under the Ministry of National Development of the Singapore Government, with a mandate to develop and regulate Singapore's building and construction industry.

The Project BUILD 2016 competition, targeted at young people, seeks to promote better understanding on Universal Design (UD) and its importance shaping a more inclusive and friendly built environment for everyone.

“Our city should be designed to meet the needs of all Singaporeans including the young, the old and persons with disabilities,” said Tan Jwu Yih, acting director of BCA’s Universal Design Department, in a statement.

“Through Project BUILD, we hope that participants can have a better understanding on how inclusive design features in our built environment can make a big difference to people’s lives,” he added.

Addiction Advertising was also responsible for the inaugural competition last year, which encourages students from Secondary schools to Institutes of Higher Learning (IHLs) to use recycled materials to create their own miniature models depicting their ideal inclusive built environment.

Lionel Lim, managing director of Addiction Advertising, said the agency was “grateful” to once again play a role in the campaign.

The island-wide campaign is expected to run in June and across multi-media platforms that include out-of-home, online and social.

Winning entries will be showcased in the Project BUILD Exhibition in November.

 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

The 12-minute window to CTV’s goldmine

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.

3 hours ago

Digital surge powers APAC ad growth to $289 billion ...

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

3 hours ago

Brain waves meet horsepower in Audi Vietnam campaign

Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.

3 hours ago

Move and win roundup: Week of December 9, 2024

Kraft Heinz, fFCB Shout, Dept, Moloco, Anker Innovation, and more in our weekly roundup of people moves and account wins.