Singapore Art Museum appoints Fulford PR for retainer account and Singapore Biennale brief

The 18-month contract will see Fulford PR manage public relations and communications strategies for all SAM exhibitions as well as the third instalment of the Singapore Biennale, the largest international contemporary visual arts exhibition in Southeast Asia.

The museum has lined up eight exhibitions and programmes for 2010 and the third edition of the Singapore Biennale will take place from March.

Director of SAM, Tan Boon Hui, said: “Our aim is to position the Singapore Art Museum as a reference point for contemporary art in the region and raise the profile of Singaporean and Southeast Asian contemporary art and artists. Additionally, we hope to develop a greater appreciation of contemporary art amongst Singaporeans and we look forward to working with Fulford PR as we embark on this exciting new journey.”

Linda Fulford, managing dfrector of Fulford Public Relations, said: “We have a team passionate about the arts and are very honoured to have been brought on by the Singapore Art Museum to partner them in their quest to further the understanding of contemporary art and in the process cultivate new audiences.”