Emily Tan
Nov 12, 2012

Simon Veksner joins Naked as head of ideas, closes Scamp

AUSTRALIA - Naked Communications has hired Simon Veksner as head of ideas across its Sydney, Melbourne and Auckland offices following a four-month talent hunt after the departure of Paul Swann for The Works.

Ferrier (left), Veksner and Mark Wilson, Naked Chairman  ANZ
Ferrier (left), Veksner and Mark Wilson, Naked Chairman ANZ

Most recently, Veksner was running Scamp Creative out of Sydney, an independent creative agency he founded. Now that he has joined Naked, the agency will cease. 

“Everything I wanted Scamp Creative to become—an intelligent, modern agency—Naked already is," said Veksner, who described the opportunity as "too good to pass up".

As head of ideas, Veksner will be looking after the agency's ideas and creative delivery, explained Adam Ferrier, founder and global head of behavioural sciences at Naked Communications.

"Naked's got a different business model; we work on strategic assignments as well as creative assignments, both of which need creative thinking in their delivery," explained Ferrier in a phone interview with Campaign Asia-Pacific. "Veksner will be charged with helping drive creative thinking through the agency."

During Veksner's 18-year advertising career, he has worked with Saatchi & Saatchi, BBH, and DDB London. His trophy case includes a Cannes Grand Prix and multiple Cannes Lions, plus two D&AD Pencils. 

In his new role, Veksner will be working with clients such as Unilever, Renault, Art Series Hotels, and Twinings & Co. 

Veksner is Naked's second senior hire in less than a week. On Friday, the agency appointed Richard Dunmall, former global advertising sales chief at Microsoft, as global CEO. 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

2 days ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

2 days ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

2 days ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.