Most recently, Veksner was running Scamp Creative out of Sydney, an independent creative agency he founded. Now that he has joined Naked, the agency will cease.
“Everything I wanted Scamp Creative to become—an intelligent, modern agency—Naked already is," said Veksner, who described the opportunity as "too good to pass up".
As head of ideas, Veksner will be looking after the agency's ideas and creative delivery, explained Adam Ferrier, founder and global head of behavioural sciences at Naked Communications.
"Naked's got a different business model; we work on strategic assignments as well as creative assignments, both of which need creative thinking in their delivery," explained Ferrier in a phone interview with Campaign Asia-Pacific. "Veksner will be charged with helping drive creative thinking through the agency."
During Veksner's 18-year advertising career, he has worked with Saatchi & Saatchi, BBH, and DDB London. His trophy case includes a Cannes Grand Prix and multiple Cannes Lions, plus two D&AD Pencils.
In his new role, Veksner will be working with clients such as Unilever, Renault, Art Series Hotels, and Twinings & Co.
Veksner is Naked's second senior hire in less than a week. On Friday, the agency appointed Richard Dunmall, former global advertising sales chief at Microsoft, as global CEO.
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