Jessica Goodfellow
May 14, 2019

BMF takes over Naked brand

Naked's operations have wound down over the last few years, with the company shutting its UK and US offices in 2017.

BMF takes over Naked brand

Enero has merged troubled communications agency Naked with Australian creative agency BMF.

The holding group said the move will “strengthen BMF’s strategic and creative services offering to clients”. Naked’s team and clients will be added to the BMF business.

Naked has offices in Melbourne, Sydney and Tokyo. The agency shuttered its UK office after 17 years in operation in 2017, and in the same year closed its New York office after 10 years.

Enero Group chief executive Matthew Melhuish said the business saw a “great opportunity to bring together the skills within Naked and BMF” as it looks to “reimagine the future for Enero”.

“By adding Naked’s strength in media-neutral strategy and innovative creativity to a BMF team who are already performing brilliantly, we are creating a stronger business that has even more potential. Both agencies have great clients and produce great work; I’m excited to see what they will produce now they are working together,” Melhuish added.

BMF managing director Stephen McArdle added: “BMF and Naked have always shared a belief in the power of creativity to deliver outstanding results for our clients and a reputation for world class strategic thinking.

"Naked was born of a focus on unconventional thinking that has been the hallmark of the Naked brand since conception. BMF’s focus is on delivering enduring ideas for brands and maintaining an obsession with effectiveness.”

Source:
Campaign Asia
Tags

Related Articles

Just Published

15 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

16 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

17 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

17 hours ago

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.