Benjamin Li
Apr 1, 2011

Saatchi & Saatchi scoops China Telecom creative AOR

BEIJING - Saatchi & Saatchi Beijing has outgunned McCann Erickson and incumbent agency Euro RSCG to win China Telecom’s creative agency-of-record pitch held in March.

Saatchi & Saatchi wins China Telcom's creative AOR
Saatchi & Saatchi wins China Telcom's creative AOR

The agency confirmed the appointment today and work on the account will commence immediately.

Saatchi & Saatchi Beijing joins Starcom Beijing which is tipped to have won China Telecom's media pitch held last month.

Saatchi & Saatchi is immediately tasked with handling a branding assignment for China Telecom's consumer brand Tianyi. The agency will also work on other service-specific creative campaigns, including Tianyi Broadband, Tianyi's brand-defining service.

Saatchi cited that the new branding strategy will encompass most consumer services and some business services, and facilitate China Telecom to live its vision of becoming "the total telecommunication services provider".

The agency said that this is the biggest win for Saatchi & Saatchi Beijing since new MD Michelle Jiang took charge of the office just four months ago. She will also be in charge of the account.

Saatchi & Saatchi works on T-Mobile in UK. 

Source:
Campaign China

Related Articles

Just Published

4 hours ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

12 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

13 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

13 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.