Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.
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While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.
Starting her career as a TV producer, Glennon has climbed the ranks to become a senior agency leader. She now leads a large team, has helped her agency secure a Cannes Grand Prix, and champions indigenous voices across the industry.
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Smaller creators worry that they will be disadvantaged by this feature which can harm their content’s reach and visibility.
The company pointed to AI as a bolster to its growth.
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