MediaMonks launches in Indonesia

S4 Capital's MediaMonks has launched a new office in Indonesia. With Indonesia's rapidly growing market of 300 million consumers and over 167 million active social-media users, MediaMonks aims to capitalise on this.

Chairman of S4 Capital, Martin Sorrell, highlighted Indonesia's potential and growth possibilities, stating, "Indonesia’s GDP is forecast to be among the top five globally by 2050. Brands here need innovative partners to build digital connections, and we are excited to contribute."

Co-inciding with the launch, Masayu Difa has been appointed as business director. Difa brings over 15 years of client leadership experience from agencies like Lion & Lion, Grey, McCann, and Geometry, to spearhead the agency's growth in the Indonesian market.

The agency has secured its first client with ABC, one of Indonesia's leading food brands, naming MediaMonks as its creative agency of record for ABC Soy and Chilli. The partnership makes ABC the founding client of the new Jakarta office. The new Jakarta office will serve both local and regional clients.

Munas Van Boonstra, managing director, Southeast Asia at MediaMonks, said, "MediaMonks' integrated brand, digital, data and social capabilities will make a significant impact in Indonesia. We are proud to help both local and regional brands succeed."

The Jakarta office will be the agency's ninth location in the APAC region, as it expands its presence in Southeast Asia alongside offices in Singapore and Malaysia. The team is expected to grow further to meet increasing client demand.