Marketing Analysis News
Arvind Hickman
Nov 22, 2022

Qatar's Budweiser beer ban ‘a storm in a pint cup’

Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.

A Dutch fans eyes a pint of Budweiser's no-alcohol beer during the Netherlands game against Senegal (Getty Images)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Bonds taps Robert Irwin to show how wild comfort down under can really get

4 Bonds taps Robert Irwin to show how wild comfort down under can really get

Digital Media Awards 2025 winners revealed

5 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Budweiser kicks off World Cup campaign with Messi, Neymar and Sterling
Sep 15, 2022
Campaign India Team

Budweiser kicks off World Cup campaign with Messi, ...

Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma
Nov 21, 2022
Raahil Chopra

Qatar's time-zone makes it conducive for Budweiser ...

Qatar lessons: advertisers urged to avoid mentioning host nation in World Cup campaigns
The Information
Nov 15, 2022
Arvind Hickman

Qatar lessons: advertisers urged to avoid mentioning...

Qatar faces up to World Cup comms challenges
Jul 21, 2022
Sara Nelson

Qatar faces up to World Cup comms challenges

Just Published

Coachella: The California music festival-turned ‘marketing mecca’
2 days ago
Julia Walker

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

Clicks, consent, and conscience: Marketing to the young consumers online
2 days ago
Little Yadav

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Bats, reels, and buys: The new IPL media mix
2 days ago
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

Omnicom Media Group consolidates influencer capabilities under Creo brand
The Information
2 days ago
Shauna Lewis

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.