The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.
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More than just an avenue for creative expression, TikTok for Good Launchpad is helping brands forge closer and sometimes lucrative ties with communities on the platform.
China CMO Allen Cai expands on the importance of targeting younger consumers, innovating a global product in a local market, and the tricky balance between flavour and health.
The fun campaign by DDB Mudra intentionally doesn't add up, serving to promote the McSavers+ menu's value.
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There are many ways to support a co-worker who formally or casually comes out to you, and there’s no one-size-fits-all response, says IPG Mediabrands' Sheni Nedumaran.
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