alcohol

Nov 12, 2024

BWS’ new ad says 'take your time'—even if you’re already late

BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.

Mar 20, 2024

Would you order a beer by emulating the sound of zooming cars?

To coincide with the Australian Grand Prix, Heineken has created a campaign that aims to make its beer synonymous with the sounds of the F1.

Jul 11, 2023

Carlsberg appoints global media agency to $229 million account

Shortlist comprised Wavemaker Global, iProspect and Zenith.

Mar 10, 2023

Three UK ad bodies call for rethink of Scottish alcohol ban proposal

In a rare move, the AA, ISBA and IPA have jointly denounced the plan.

Feb 15, 2023

Why Serena Williams was in two Super Bowl ads for alcohol brands

Brands have to make concessions when working with the world’s biggest stars.