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Vivo, Wanda and other Chinese brands score big at FIFA World Cup Qatar 2022
To make the most of this heightened interest, Chinese social media platforms are doubling down on their World Cup content.
Qatar's Budweiser beer ban ‘a storm in a pint cup’
Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.
PR gold or shocking waste? Joe Lycett money-shredding stunt divides
Media and comms figures have given a mixed reaction to comedian Joe Lycett apparently destroying £10,000 in cash in a protest against David Beckham’s involvement in the FIFA World Cup in Qatar.
Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma
The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more.
Is the World Cup worth the investment for brands?
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
What are Chinese sponsors hoping to get out of the World Cup?
Chinese brands are the biggest-spending sponsors at the 2022 Qatar World Cup. But with a tournament dogged by controversy, will it deliver the results brands are hoping for?
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