Racheal Lee
Jul 16, 2012

Publisher Spiral Media expands into Malaysia

SINGAPORE - Media sales and publishing house Spiral Media, which focuses on the social entertainment and gaming industry, has made its foray into Malaysia.

Spiral Media
Spiral Media

Spiral Media currently has an office in Singapore which, together with the new operation launched in Kuala Lumpur last month, serves as the headquarters for Spiral Media and games and entertainment network IGN Asia-Pacific.

IGN Entertainment recently announced a new partnership with Spiral Media to publish IGN Asia-Pacific, covering 10 markets in the region.

Both offices will cater for IGN beta gaming events and nights for clients and industry in the future.

Sean Lim, sales manager from Catcha Network, has since joined Spiral Media.

“Our investment into KL is great for our team and our clients. We feel that we are doing what our clients need by being in market and producing local content like the IGN Malay site,” Scott Wenkart, CEO at Spiral Media told Campaign Asia-Pacific.

“There is a growing digital divide between networks and publishers and we are happy to be sitting as a premium publisher in a market as important as Malaysia,” he said.

Spiral Media is headquartered in Sydney and services the media buying industry across Asia-Pacific. Current clients include Mango, Heineken, KFC, Disney, Fox Film, Mars, Accenture, Microsoft, Samsung and Nokia.

Related Articles

Just Published

1 day ago

Creative agency Ralph creates global chief growth ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key offices in Los Angeles, New York, London, and Tokyo.

1 day ago

Omnicom and IPG chiefs visit UK to sell merger to ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

2 days ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

2 days ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.