Publisher Spiral Media expands into Malaysia

Spiral Media currently has an office in Singapore which, together with the new operation launched in Kuala Lumpur last month, serves as the headquarters for Spiral Media and games and entertainment network IGN Asia-Pacific.

IGN Entertainment recently announced a new partnership with Spiral Media to publish IGN Asia-Pacific, covering 10 markets in the region.

Both offices will cater for IGN beta gaming events and nights for clients and industry in the future.

Sean Lim, sales manager from Catcha Network, has since joined Spiral Media.

“Our investment into KL is great for our team and our clients. We feel that we are doing what our clients need by being in market and producing local content like the IGN Malay site,” Scott Wenkart, CEO at Spiral Media told Campaign Asia-Pacific.

“There is a growing digital divide between networks and publishers and we are happy to be sitting as a premium publisher in a market as important as Malaysia,” he said.

Spiral Media is headquartered in Sydney and services the media buying industry across Asia-Pacific. Current clients include Mango, Heineken, KFC, Disney, Fox Film, Mars, Accenture, Microsoft, Samsung and Nokia.