Bala Pomaleh joins Dentsu Malaysia as CEO Media

Bala Pomaleh has been appointed CEO of Media at Dentsu Malaysia. The appointment follows Winnie Chen-Head's move to Omnicom Media Group as CEO of its Malaysia operations, effective March 19, until which time she remains at Dentsu.

Pomaleh was recently CEO at Mediabrands Malaysia and left the agency last December. His appointment marks a return to Dentsu after almost a decade, having left in 2016 as CEO of Carat Malaysia. Pomaleh’s previous experience includes stints at Posterscope.

His appointment is effective March 3, 2025, and he will report to Dentsu Malaysia CEO Audrey Chong.

Commenting on the appointment, Chong said, “There is no better leader to take on this elevated role as CEO of our media business in Malaysia. As a well-respected and award-winning industry veteran, Bala combines acute business acumen with a grounded passion for talent development. He will undoubtedly be a transformational force for our clients and our people.” Pomaleh added, “It is great to be able to come back to the familiar sense of excellence and community that make up the very essence of our Dentsu network.”

The agency's plans for 2025 include further scaling of its integration and innovation approaches, anchored by Chong's leadership and bolstered by Pomaleh as CEO, Media, and Uday Desai, who was recently appointed as MD creative Dentsu Malaysia.