Publicis Hong Kong scoops SCMP Classified Post branding brief

An enhanced Classified Post for both online and print will be launched during the first quarter of 2010.

"As the recruitment industry evolves, so too will the Classified Post. We are planning a number of exciting product enhancements in the coming months and look forward to sharing our new direction with job seekers and recruiters alike." said Elsie Cheung, director of advertising and marketing services at SCMP Group.

“The Classified Post has a strong heritage and is one of the leaders in the recruitment industry in Hong Kong. We are very pleased to have the opportunity to work on this great brand, especially now that the job and business market is much more active in comparison to a year ago ” noted Sue McCusker, general manager of Publicis Hong Kong.

The client previously used a mix of agencies including JWT and Eight Partnership on a project basis. Last February it launched a major campaign borrowing from the triumph of US president Barack Obama.

The Classified Post is the recruitment arm of the South China Morning Post, other recruitment sites in the same market include Careertimes, Recruit, JobsDB.com and Monster.com