Staff Reporters
May 30, 2011

Publicis Hong Kong appoints new planning director

HONG KONG - Eva Ng has been appointed as planning director at Publicis Hong Kong, working across both Publicis and Publicis Modem.

Eva Ng
Eva Ng

In her new role, Ng will be responsible for strengthening insights and strategy at the agency.

“With Eva’s strong track record on blue chip clients in Hong Kong and the region, she will lead the insights and strategy team. Eva’s traditional planning background is combined with depth in digital and an entrepreneurial flair that will bring innovation in our communications solutions for clients. Given our strengths in digital integration, Eva is perfect for the role,” said Publicis Hong Kong GM Sue McCusker.

Ng started her career in Australia 13 years ago, working across Microsoft, Johnson & Johnson and Milo.

Since then she has also worked in both Hong Kong and China at Saatchi & Saatchi, DDB, BBDO and finally Publicis Hong Kong. Brands under her remit in Asia have included several P&G brands, 7-Eleven, Smartone, Dragonair, Philips, McDonalds, Watsons and Wrigley.

Ng has also been recognised at the Asian Marketing Effectiveness Festival. 

Source:
Campaign China

Related Articles

Just Published

58 minutes ago

Time to Nike-ify DEI

Why we need to rescue the concept of 'merit' from being solely a Trump card.

9 hours ago

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

10 hours ago

Can ads make us feel something, even if they can’t ...

The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.

11 hours ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.