Analysis Marketing
David Blecken
Jul 23, 2014

Positioning alcohol in Asia: Pernod Ricard's top marketer on finding the right blend

THE FACE BEHIND THE BRAND: Pernod Ricard’s Glen Brasington says positioning alcohol brands in the region means connecting strategic objectives to market needs.

Brasington: Advocates “working with local teams to...take a global brand and make it work for the local palate”

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