Benjamin Li
Jan 24, 2011

PHD Hong Kong retains Wing On Travel’s media

HONG KONG - PHD Hong Kong has retained Hong Kong-based Wing On Travel’s media business after a three-way pitch also including Carat.

PHD HK retains Wing On Travel's media account
PHD HK retains Wing On Travel's media account

Ray Wong, CEO of PHD Hong Kong, confirmed the news and said his team has worked on the Wing On Travel account for over five years.

Hong Thai Travel is one of Wing On Travel's key competitors in the travel industry. However, Wong pointed out that the client is facing strong competition from travel agencies as well as independent travellers.

In April, Ctrip.com International, a leading online travel agent in China, acquired a 90 per cent stake in HKWOT, a wholly-owned subsidiary of Wing On Travel for US$88 million.

Wing On Travel is a household name and was established in 1964 in Hong Kong. It has 20 branches in Hong Kong with overseas offices in Macau, Canada and the UK. It offers services including travel agency, flight tickets, cruise and hotel reservation and package tours and study tours for students.

Wing On Travel is the latest addition to PHD's current travel and tourism's client portfolio, which includes Grand Hyatt and Macau City of Dreams.

Source:
Campaign China

Related Articles

Just Published

18 hours ago

Chinese media rebate corruption probe widens across ...

EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

2 days ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.