P&G's 'Thank you mums' campaign celebrates mothers behind YOG athletes

The 'Thank you mums' advertising campaign is a first for P&G in Southeast Asia and a part of P&G’s global 'Proud sponsor of moms' programme first launched at the Vancouver 2010 Olympic Winter Games.

This advertising campaign is led by a 30-second TVC titled 'Nurture' which fosters the belief that behind every Olympic champion is a mum. She is the first one to see the spark in her child and the potential for greatness. 

'Nurture' captures that sentiment and celebrates mums not only for what they see, but also for what they do, in supporting their children every step of the way.

The TVC is running on free-to-air TV channels and part of a holistic communications campaign including print and online advertising and PR outreach programmes. The campaign period is 21 to 31 August.